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Cracking the Code: Turning Intent Data into Go-to-Market Success

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"Cracking the Code: Turning Intent Data into Go-to-Market Success"

Turn your go-to-market motions around with intent data. Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions. Then build your messaging around their needs to set you apart from the competition.

With reliable intent data integrated into their playbooks, sales reps can quickly find ready buyers looking for your products. With a solid data foundation and intent-driven plays, your teams can support potential buyers throughout their entire customer journey — and a better journey leads to greater sales.

In this webinar, we’ll discuss how aligning sales and marketing teams with a solid data foundation and intent-driven plays can scale your go-to-market (GTM) motions for greater success.

You'll learn how to:

  • Align your GTM motions to orchestrate and automate intent-driven plays
  • Learn the best types of intent data to capture and where to leverage it
  • Engage more meaningfully with prospects to shorten the buying cycle
  • Identify new markets to expand into using intent-driven GTM strategies


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